Dual Modes of Social Cognitive
Processing
Understanding the dual modes of
social cognitive processing requires a thorough understanding of the current
literature. Many fields outside of social psychology also apply research
methods designed to study dual modes of social cognitive processing, such as
when marketing research examines the impact of subliminal message priming on
consumer behavior. It is interesting to see how these social cognitive
processes appear every day.
Explain two differences between
the dual modes of social cognitive processing.
Explain when conscious/controlled
social cognitive processing is more likely to occur than unconscious/automatic
social cognitive processing.
Using the current articles and
literatures:
Select an article that measures a
conscious or an unconscious social cognitive process within a work environment
(e.g., health, legal, education, public administration, marketing,
organizational).
Summarize the article and explain
which of the two social cognitive processes (conscious, unconscious) is demonstrated
in the article and how. Include a description of how the social cognitive
process was studied and the results of this research.
Support your answer with specific
references to all resources used in its preparation.
