Surveys & Focus Groups
personal example of when you received what you feel was a poorly designed
survey. In your opinion, specifically, what elements made the survey a poor
research tool?
Do you feel that the survey would ultimately be able to
provide useful marketing data?
Why or why not? What things, specifically, would you
recommend to improve the final survey?
In group dynamics, there often emerges several personality
types including those who dominate a group and those who refrain from
contributing in a group. Focus groups are only useful when an environment of
balanced collaboration is established.
As a moderator for a focus group, what sorts of tactics
would you employ to ensure that everyone’s voice is equally heard and that no
one person either dominates or retreats from the final contribution?
Categories: