Mission and Vision
Paper
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Instructions
Mission, Vision, Social Responsibility, Strategic Planning
Students will select two companies from the list below to
compare the mission statements, assess the quality of the statements and
provide recommendation to improve the quality of the mission statement.
Students will then focus their attention on one of the organizations within the
pair and research the organization’s contribution to social responsibility.
Lastly, students will create a SWOT analysis and make recommendations to for
turning the weaknesses into strengths and the threats into opportunities.
Required Elements to include in the Mission and Vision Paper:
Part I
Select one of the following pairs of companies:
·
Patagonia Outdoor
Clothing and Columbia Sportswear
·
Bank of America and
Wells Fargo
·
Google and Yahoo
·
Hilton Hotels and
Marriott Hotels
·
Whole Foods and Trader
Joe’s
·
Southwest Airlines and
Jet Blue Air
·
UPS and FedEx
Using the companies’ investor Web sites, annual report, or other
reliable web source (not a Wiki file); find the mission statement of each of
the two companies;
·
Prepare a
well–reasoned analysis of the similarities and differences of the two
organizations based on the mission statement;
·
Discuss the quality of
each mission statement based on concepts from the course material.
·
Assess whether the
mission statement clearly defines the organization and drives strategic
decisions?
·
Provide
recommendations to the leadership team for improving the quality of the current
mission statement;
·
Discuss the vision for
each company. Do the companies appear to be heading in the same direction?
Explain your rationale and provide support for your position.
Part II
·
Select one of the
companies in the pair and respond to the questions below. Ensure that
correlations are drawn between your responses and concepts discussed in the
e-text;
·
How does the company
respond to the issue of social responsibility? In what kinds of activities does
the organization participate? Do you think its activities are appropriate?
Explain you answer;
·
Prepare a SWOT
analysis of the selected company, including at least two strengths, weaknesses,
opportunities, and threats each;
·
Based on the concepts
learned so far, provide your recommendation for turning the weaknesses into
strengths and the threats into opportunities.
Required Formatting of Paper:
·
This paper should be
double-spaced, 12-point font, and between five and six pages in length
excluding the title page and reference page.
·
Title page with your
name, the course name, the date, and the instructor’s name.
·
Use APA formatting for
in-text citations and reference page. You are expected to paraphrase and not
use quotes other than in identifying the mission statement and vision
statement.
·
You are required to
use the company investor websites and at least two academic or highly respected
business publications, to a total of no less than four references.
