Research
Plan for McDonalds– Qualitative
Length: 2200 words
Task
Using a business problem that is of concern in your
workplace or in an organisation that you are familiar with, perform the
following tasks:
1. Abstract
2. Introduction: Briefly
provide some background information to the organisation.
3. Business Problem/Opportunity:Identify a general business
problem or opportunity where a research study could assist decision making.
4. Literaturereview:
As part of the preliminary information gathering process conduct a brief
literature review on the problem area. In writing your review, note that with a
literature review the researcher critically analyses what has been written and
relates it to the specific problem he or she is addressing. In other words,
literature reviews are not about passively accepting and communicating the
views of other writers. Employ at least five reference articles in your review.
5. Research Questions:
Define the specific research question(s) for the general problem.For Example What are the main reasons staff have listed for leaving their jobs? What is
the compounding factors contributing to staff attrition? What remedies to
former staff perceive could be redeeming factors for the organization to help
employees stay longer (than 1 year) in their jobs?
6. Research Method: Identify
a qualitative research method (in-depth interviews, focus groups, etc.) that
could be used to address the identified problem. Justify with reasons, your
choice of method.
7. Research Plan:
Using the qualitative method discussed in the previous task, develop a
qualitative research plan detailing how you would conduct the research that
addresses the research question(s). The research plan should address, at
least, the following:
- What
type of issues/questions should be explored? If using focus group, prepare
the moderator’s guide; if using in-depth interviews, prepare the interview
guide. - How
many groups, interviews or case studies would you recommend? - How
will you select the sample of research participants? - Location
– i.e. where the interviews /groups should be conducted? - How
would you propose the data be analysed? - What
are the ethical implications of your research, and how will they be
addressed?
8. Conclusion
9. References
Note:
There shouldn’t be any plagiarism it’s very important. In text citation should
also be included and a total of at least 15
APA references should be added at the end.
