Construct a growth plan for an exisiting
business of your choice to make it a high growth enterprise.
http://cafe2go.ae/index307d.html?page_id=19
Assessment
criteria for the written business and growth plans:
1) The growth plan should have an executive
summary, a clear statement of the problem, the methodology adopted to research
the problem, an analysis of options, strategies, strengths, weaknesses, and of
problems, and of approaches to cope with these problems. Academic literature
should also be drawn upon in debating issues relating to the plan.
ecommendations should be clear and follow on from the research.
2) The ingenuity and thoroughness displayed
in gathering information
3) The depth of analysis in presenting the
results. Simple description is not enough. .
4) In the case of plans we are also looking
for imagination, feasibility and realism.
5) Structure and presentation. Key sections
should be clearly demarcated (as in 1 above)
and there should be proper referencing of sources- internet and
literature.
Some references to help you get started:
Hoy, F. and Sharma, P. (2010)
Entrepreneurial Family Firms: Pearson:Prentice Hall
Barringer, B. andnIreland, D. (2010)
Entrepreneurship: Successfully
Launching a New Venture . Pearson.
Particularly Chapter 13, 14,15.
Burns P. Corporate Entrepreneurship, (2005) Palgrave: Part III
