Paper Topic
The basic theme of our paper is conducting research on whether or not Red Bull should launch a line of chilled coffee drinks using the Red Bull brand. Red Bull has a strong position in the energy drinks market, and adding another parallel line in coffees, on the outside, looks like a great idea.
Our research will investigate:
Is there money to be made in iced coffees?
Would Red Bull be competitive?
What do consumers want out of an iced coffee product? How can Red Bull provide that?
We are designing the experiments, surveys and analysis that will answer these questions for us.
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