Read the article Slotegraaf, R. J., & Dickson, P. R. (2004) ‘The paradox of a marketing planning capability’,Journal of the Academy of Marketing Science, 32 (4), pp. 371–385.
In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.
What deceptive marketing practices have you personally witnessed? Are they price, promotion, product, or packaging based?
A typical answer should have about 500 words,Satisfactory answers will demonstrate clear understanding of the topics and issues related to the DQ.Excellent answers will be able to explainthe reasons in more depth and will be able to raise appropriate critical questions.
Do include all your references, as per the Harvard Referencing System, but do not include the question itself.
