Market Strategies for a local product to market in China:
develop a marketing plan
For this project use Ocean City Famous Broad Walk
Fries, and market them in China.
1. Why did
you choose China to market in? Explain China.
2. What is the marketing mix and competitive advantage for
the fries?
3. Create a price, pricing strategy, and reasoning behind
this.
4. Create a marketing strategy, including image and
position, promotion, and media.
How will the marketing mix, pricing strategy, and marketing
strategy be the same or different from the strategies currently being used?
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