Traditional v Online Marketing methods: impact, pitfalls,
advantages
Questions
1. Compare traditional marketing methods with those that are
enabled by technology.
2. Discuss the impact of the Internet on marketing.
3. What are the pitfalls that must be avoided when
establishing a presence on the Web?
4. List a few Internet sites that have failed to avoid these
pitfalls?
5. What marketing advantages does digital television have
over traditional analog TV?
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