Strategic Marketing Mix for
dockers
Present the marketing strategy mix
for Dockers by using the following marketing mix:
1. Target Market or Mass Marketing
2. Product assortment
3. Promotion
4. Distribution
5. Pricing
Consider ways in which the market
for pants is segmented.
Comment on the current
socio-economic environment.
Consider the ease with which
competitors can duplicate products, method and content of promotion and
pricing.
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