Find two people who recently made a purchase of the same
type of product or service (e.g., a meal at a restaurant, a piece of furniture,
a pair of shoes). Create a series of interview questions based on the
“Buyer Decision Process.” Compile the answers of the two individuals
and compare and contrast them with regard to the steps in the process.
Analyze the characteristics that influenced the buying
behavior of each person interviewed. Based on the people interviewed, how do
you think their demographics affected the purchase?
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