Brand Marketing Plan
i) Choose a product that is an end consumer product, not a
business-to-business (b2b) product. Some examples of brands or products that
you could be the brand managers or marketing managers of include Disneyworld
(Orlando, FL), Diet Pepsi, Chevrolet Impala, Mary Kay Cosmetics, Krispy Kreme
Donuts, Diesel Jeans, Colgate Toothpaste, Green Giant Frozen Vegetables, and
many more.
ii) Be sure to obtain a substantial amount of information on
this product.
iii) Societal and Experiential Marketing Plan
(1) Prepare a societal and experiential marketing plan for
your brand.
(2) Prepare a 10-15 slide PowerPoint presentation and
corresponding lecture notes to create a relationship-marketing plan for your
brand.
(3) Include a loyalty program, and remember to reward your
most loyal customers
