Marketing and Economics Issues
Discussion 1
Think about a specific brand that you use.
– Identify the branded product and discuss the brands value
proposition
– Describe the brand’s current marketing mix (product,
place, price, and promotion)
– How well does the marketing mix reflect, deliver and
communicate the brands value proposition?
What changes in the marketing mix would you recommend and
why?
Discussion 2
Some experts believe that due to technology changes, each
generation might have basic needs, but at the end of the day, there needs for
products and services are different from prvious generations.
– Explain why some might belive that each generation has
similiar needs for products and services; then also explain why there are those
that also dissagree with this thinking and rationale for doing so.
– How are economic factors such as recession or consumer
having more money can impact the wants and needs of future generations. If
future generations are met with downturn in the economy as we experienced in
2008, how will that influence their purchasing habits.
Discussion 3
– Describe the organizational structure in which you work
most effectively: one where there are many specialists or few?
– What are the costs and benefits of your ideal
organizational structure?
– How would you adapt the organization to ensure the
disadvantages did not hinder the company’s goals?
Discussion 4
– Which strategy is better, in your opinion: high-quality or
low price? Explain your reasoning.
– What is your opinion of the following strategic techniques
for discouraging new competitors?
– Predatory pricing
– Increasing advertising expenditures
– Approaching the government or other authority for the sole
right to sell in your area
