Executive Summary for the Marketplace
Please draft an Executive Summary for a Toilet paper,
Serviette, and napkin Products that are ready to ‘go to market’
•Demographic is Nigeria, a developing country with a
population of about 200 million and demand of about 900,000,000 toilet rolls
per annum. Production capacity is about 65%, hence a shortfall in supply.
•Raw materials are presently being imported but Dumo rolls
has plans to integrate backwards and commence planting of trees for raw
materials.
•Initial capital investment would be $500,000 which will
increase 2 years later due to diversification into sister products
•Future expansion would be into soft and perfumed toilet
papers, table, paper towels, handkerchief, facial tissue and cleansing tissue.
Presently, these products have about 10% production in-country, backed by
importation of finished product, hence a great opportunity exists in this area
for expansion
Key components to be included in the summary are:
1.Compelling Statement: The most compelling statement of why
you have a big idea.
2. The Problem: Establish your value proposition, the big,
important problem (current or emerging) that you are going to solve, or
opportunity you are going to exploit.
3. The Solution: State concretely what you have, or what you
do, that solves the problem identified.
4.The Opportunity: The basic market segmentation, size,
growth how many dollars, how fast the growth, and what is driving the segment.
Targeting a meaningful percentage of a smaller, well-defined, growing market is
preferred to claiming a microscopic percentage of a huge, matured market.
5.Your Competitive Advantage: state clearly, your unique
benefits and advantages.
6.The Model: How would revenue be generated and how would
you be evaluated- customers, licenses, units, revenues, margin. What target
levels will you reach within three to five years
7. he Team: Why is your team uniquely qualified to win. Not
a short form of each founder’s resume but an explanation of why the background
of each team member fits. State brand name companies your team has worked for.
8 Funding: The minimum amount of equity required before the
next major milestone. Timing and amount of additional capital required, if any,
should
