L’Oreal Global Branding
1. Review L’Oreal’s brand portfolio. What role have target
marketing, smart acquisitions, and R&D played in growing those brand?
2. Who are L’Oreal’s greatest competitors? Local, global, or
both? Why?
3. What has been the key to successful local product
launches such as Maybelline’s Wondercurl in Japan?
4. What’s next for L’Oreal on a global level? If you were
CEO, how would you sustain the company’s global leadership?
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