In Module 4, we will conclude the case study process by
researching the Coca-Cola Company’s strategic controls and their fit with the
company’s chosen strategy.
Keys to the Assignment
• Step One:
Review your Case papers from Modules 1-3 so that you are familiar with the
mission, vision, SWOT, strategy, and strategic choices you have identified over
the course of the class.
• Step Two:
Research the structure, systems, people, and culture at the Coca-Cola Company.
You will not be able to get answers to every single question, but you will need
to answer at least one or two for each component.
• Step
Three: Describe the Coca-Cola Company’s organizational design, key strategic
control systems (e.g., budgeting and variance analysis systems), primary human
resources concerns, and cultural factors, and the effect that these have had on
the implementation of the Coca-Cola Company’s strategy.
• Step
Four: In a 6 to 8 page paper, critically evaluate the fit—or the lack of
fit—between the company’s mission, strategy, and organizational components
crucial to implementation. Do these components complement the strategy? Why or
why not?
• Step
Five: Choose three (3) of the thirteen ethical “prescriptions”
included in the following article: http://www.scu.edu/ethics/practicing/focusareas/business/strategic-plan.html. Next, discuss the extent which the company’s
sense of business ethics has been embedded within its strategic management
process, as evidenced by your chosen three indicators.
• Step Six:
What changes would you—as the CEO—make to better assure the success of the
company’s strategy? This is the most important section of the Module 4 Case.
• Step
Seven: Consider the Case as a formal business report that you are developing
for the Board of Directors and CEO as the Coca-Cola Company’s consultant. This
is a professional document.
