Sample brand recall questionnaire using statistical software
Remembering an advertisement is great, but does the viewer
connect that with the brand name? Recall is an important aspect of purchase
intention.
To measure how well a nationally branded product is doing
with regard to consumer recall, you will complete a study of your choice.
Select a Branded product (target product) that is not geared
toward a specific gender market.
1. State the
Product & Brand
2. Create a
3-question survey that includes:
a. A gender
question
b. A recall
question
c. A Likert
Scale Question on Recall
3. Survey 5
Males & 5 Females
4. Create a
PowerPoint presentation with following slides:
o Slide 1:
Name of Product & its Target Gender; List of the Survey Questions &
Choices
o Slide 2:
Descriptive Statistics for Gender: a Pie Chart & a Frequency Table (SPSS)
o Slide 3:
A Line or Bar Graph & Frequency Table of the Recall Question (SPSS)
o Slide 4:
A Descriptive of the Likert Scale Question by Gender (SPSS)
o Slide 5:
A Hypothesis Test that compares Recall by Gender (SPSS). Include the Null &
Alternative Hypotheses and whether the Null is Rejected. (alpha =.05)
