Perceptual Map in Marketing
I was asked to do an online
simulation of “Using Perceptual Maps in Marketing and then answer these
questions as if I had my own industry. I have a general idea of what is needed
but would like confirmation I am on the right track.
1. What would a perceptual map of
your own industry look like? Where would you go to get data for your industry?
2. Whar are some events that will
dictate that a perceptual map cannot be used?
3. Is the repositioning of the
product in the simulation as you had expected it to be?
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