Assessing the effectiveness of a
website
Visit a website of your choice.
Analyze the effectiveness of the website with an eye on the stakeholders and
the objectives of the site.
1. Identify the stakeholders and
how the website is attempting to reach each group. In your opinion, are they
successfully reaching each group? Why or why not?
2. Are there provisions on the
website to protect consumer privacy? Do they reassure you? Why or why not?
3. Based on your review of the
website, what do you believe the company’s goals are for the website? What
should their future goals include with respect to the consumer’s value
proposition?
4. Based upon the goals you listed
in question 3, identify relevant performance metrics from each of the four
perspectives (customer, internal, learning and growth, and financial).
