Cognitive Memory Models and Social Psychology
Cognitive Memory Models/Social sychologists describe social
cognitive memory models as the internal, mental system for identifying and
remembering stimuli. Although there are a number of social cognitive memory
models, the focus in this discussion is the distinction between the schema,
prototype and exemplar models. A schema may be defined as a cognitive structure
that represents knowledge about a concept or type of stimulus, including its
attributes and the relations among those attributes’ (Fiske, 2000, p, 158). In
addition to schema, social cognitive memory models propose the use of
prototypes and exemplars. Think about how prototype and exemplar cognitive
memory models account for what you remember occurring in the media.
Include:
– A description of what you remember occurring in the media.
– Explain one way the prototype model, one way the schema
model, and one way the exemplar model may have informed your memory of the
events in the media.
– Explain which model (prototype, schema, or exemplar) most
likely influenced your memory of this media. Use the current literature and
Learning Resources to support your answer.
– Explain one way you might use one of these models in your
future role as a practitioner.
Reference: Fiske, S. T. (2000). Schema. In A. E. Kazdin
(Ed.), Encyclopedia of psychology (Vol. 7, pp. 158-160). Washington, DC:
American Psychological Association.
