Details: Pick a company that is easy to find out about along with its competitors. The research should include the strengths and weaknesses of the selected company based on the stated learning outcomes of the course. It should also cover the areas of core competencies which are the strengths and weaknesses of the competing rivals in the industry in general. Opportunities and threats are also considerations for the paper that come from the external factors to the industry; such as economics, demographics, politics, etc. To start with a framework, you are welcome to look up the Porter’s Industry Analysis model to assist you in identifying strengths and weaknesses.
Papers specific to one process within a company such as quality management or Six Sigma are not acceptable because this does not apply the full breadth of the material.
Key considerations should be given to the external and internal factors that affect the industry and selected corporation.
