Developing
Persuasive Business Messages Part
Scenario: In Week
3, you selected a product or service that you believe your organization should
invest capital resources to develop the product or service for sale. To speed
up the new product investment, you decide to write a memo proposing and advocating
for the launch of a new product or service to the company president.
Create a memo
proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400
words. You will add an introduction and
conclusion, and your paper will include the following components:
Convince your
audience to invest capital resources to develop the product or service you
intend to sell and explain your rationale.
See Figure 9.5 – Persuasive Message Using AIDA model.
Gain credibility
(for yourself and your request) and (2) to make your readers believe that
helping your product/service will indeed benefit the company. Close with a
request for some specific action, and make that course of action as easy to
follow as possible to maximize the chances of a positive response.
Include secondary
research to support your argument, related to your product and/or service.
Explain what you
will do in case the selected product or service does not initially sell as much
as expected.
Indicate
potential digital channels for marketing your product or service.
Consider
cross-cultural and multinational implications.
Note: Main points
from this memo will be included in the Week 5 Persuasive Presentation.
The following
guidelines will help you effectively format specific memo elements, Business Communication
Essentials, 7/e (Pg. 410):
Addressees. When
sending a memo to a long list of people, include the notation See distribution
list or See below in the position at the top; then list the names at the end of
the memo. Arrange this list alphabetically, except when high-ranking officials
deserve more prominent placement. You can also address memos to groups of
people–All Sales Representatives, Production Group, New Product Team.
Courtesy titles.
You need not use courtesy titles anywhere in a memo; first initials and last
names, first names, or even initials alone are often sufficient. However, use a
courtesy title if you would use one in a face-to-face encounter with the
person.
Subject line. The
subject line of a memo helps busy colleagues quickly find out what your memo is
about, so take care to make it concise and compelling.
Body. Start the
body of the memo on the second or third line below the heading. Like the body
of a letter, it’s usually single-spaced with blank lines between paragraphs.
Indenting paragraphs is optional. Handle lists, important passages, and
subheadings as you do in letters.
Writer’s
initials. Unlike a letter, a memo doesn’t require a complimentary close or a
signature, because your name is already prominent at the top. However, you may
initial the memo–either beside the name appearing at the top of the memo or at
the bottom of the memo.
Format consistent
with APA guidelines.
Click the
Assignment Files tab to submit your assignment.
