This article written by Daniel Newman of Forbes magazine discusses that when gathering data on the front end or making big decisions in the C Suite, every single person in your organization must buy in to the value analytics brings. If not, you run two major risks. First, you could end up with dirty data, which is worthless when it comes to making good, solid business decisions. Second, you could amass tons of amazing data insights that are never utilized by your executive teams.
https://www.forbes.com/sites/danielnewman/2017/01/31/realizing-the-potential-of-big-data-and-analytics/#634985a7709a
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