Strategy Mapping & the Learning and
Growth Perspective
Assignment Overview
Explain the process of
strategy mapping and how it relates to performance management and establishing
value propositions. You may discuss this theoretically or use the Glacier Inn case
study presented in Armitage and Scholey (2009) to serve as an example for
integrating these ideas. Alternatively, you can use the Hazard Action Zone case
study presented in Murby and Gold (2005) if you’d prefer.
Armitage, H., &
Scholey, C. (2006). Using strategy maps to drive performance.Society of
Mgt. Accountants of Canada. Retrieved fromhttp://www.cimaglobal.com/documents/importeddocuments/tech_mag_strategy_mapping_march07.pdf
Murby, L., & Gould, S.
(2005). Effective performance management with the balanced scorecard: Technical
report.Chartered
Institute of Management Accountants.
Retrieved from:http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Assignment Expectations
Your essay should be 3 to 4
pages long and include the following:
Introduction: In
this part of your essay you will need to introduce your topic and provide a
very brief overview of the key points you plan to make in your paper.
Analysis: In
this section you will present several arguments in favor of your thesis
statement. Discuss how either Glacier Inn or Hazard Action Zone
effectively used strategic mapping (or how they failed to do so).
Conclusion: Wrap
up your argument with a clear and cogent synopsis of your findings. Do your
best to convince your reader (aka, your professor) as to your position.
Additional
Instructions: Your essay should be 3 to 4
pages in length (not counting your title page or references). You must include
a list of references. APA formatting is preferred. Do not paste in sections of
text into your essay. All of your work must be written in your own words. It’s
OK to use a short quote now and again, but quotations must be in quotation
marks and properly cited. In-text citations should be used anytime you are
borrowing somebody else’s ideas, or information. That is to say, if you are
borrowing a thought from a publication from J. Neutron’s article written in
2010, that section of text must be followed with (Neutron, 2010). Quotations,
data, and general ideas (put into your own words) should all be cited.
