Assignment 1: Consider Dish in responding to
the following two requirements:
Why is it best for large organizations like Dish to use both PEST and
Porter’s 5 Forces analysis in helping its leaders to understand their
particular external environment? Make sure you demonstrate understanding of
both analytical processes in your discussion and give clear, Dish-related
examples to support your arguments.
Second, describe how the information obtained from the organization’s
macro-level external analysis might be used by an organization like Dish in
performing their SWOT analysis.
In short, what should an organization like Dish be doing to analyze the
external environment at the macro-level and how does that overlap with the
organization’s micro-level analysis efforts? Make sure you provide
well-reasoned and well supported arguments.
Expectations
A minimum of 4 pages in length.
You are required to use APA formatting and you are required to cite and
reference your sources. There should be a minimum of three reputable sources
cited and referenced in your paper.
Assignment 2: Consider some key strategies recently implemented by
Dish in its effort to succeed and compete in its current competitive
environment. Discuss the strategic direction of the company and whether you
believe the organization to be on the right track. Make recommendations that
you believe would help Dish to gain market share (that is, hypothetically
formulate what you think would be useful strategies for Dish to consider). Also
comment regarding whether you believe Dish operates in a socially responsible
manner and whether their CSR record helps or hinders their success.
Expectations
A minimum of 4 pages in length.
You are required to use APA formatting and you are required to cite and
reference your sources. There should be a minimum of three reputable sources
cited and referenced in your paper.
Assignment 3: Please note that this assignment is unique in that
your written communication skills will be assessed. This assignment also
includes a specialized rubric focused specifically on written communication.
After reviewing (Below items) the book section, presentation materials,
and additional readings you will be asked to compose an argumentative essay
where you will argue for or against the thesis identified below regarding the
implementation process of a strategic management plan. Here is the thesis
statement you are expected to support or refute using well-reasoned arguments:
The successful implementation of the strategic management plan in a large
corporation like Dish is highly reliant on measurement and evaluation efforts
during and after the implementation phase.
In responding to this assignment you should continue your review of the
information available on Dish. Identifying strategies over the past couple of
years that did not work out so well versus strategies that succeeded might be
helpful in supporting key arguments. Some questions to ask yourself in
formulating your arguments might include: What barriers might have gotten in
the way of any less successful strategies? And what type of strategic
evaluation efforts do you think are necessary to keep an eye on progress in a
large company like Dish? How does measurement of implementation processes help
assure success? How does the evaluation process help to assure future success?
In this assignment, make sure you clearly identify the position you are
taking with respect to the thesis. Your essay should include an introduction,
and well developed arguments in support of your position. You should wrap up
your essay with a conclusion.
Assignment Expectations
Your case assignment should be a minimum of 5 pages in length.
You are required to use APA formatting and you are required to cite and
reference your sources. There should be a minimum of three reputable sources
cited and referenced in your paper but more is preferred.
Please make sure you review the assignment rubric prior to
writing your assignment. Keep in mind that this rubric is a different rubric
from what you are used to as it focuses on the assessment of your writing
skills.
Here are some useful readings on strategy implementation that should
also help with this module:
Salih, A., & Doll, Y. (2013). A middle management perspective on
strategy implementation. International Journal of Business and Management,
8(22), 32-39.
Markiewicz, P. (2011). Change management in the strategy implementation
process. Intelektine Ekonomika, (2)
Aldehayyat, J. S., & Anchor, J. R. (2010). Strategic planning
implementation and creation of value in the firm. Strategic Change, 19(3/4),
163-176.
Kohl, J. (2006). Mental Models That Block Strategic Plan Implementation.
Reflections, 7(1), 30-42.
Here are some background readings on the issue of performance
measurement as it applies to strategy implementation:
Albanesius, C. (2014). Verizon tips a la carte internet TV service in
2015. PCmag.Com,
Nakashima, R. (2014, Mar 10). Dish, disney deal envisions internet TV offer
similar to netflix. Telegraph-Journal
CHOI, J., HECHT, G. W., & TAYLER, W. B. (2013). Strategy Selection,
Surrogation, and Strategic Performance Measurement Systems. Journal Of
Accounting Research, 51(1), 105-133.
Micheli,P., Manzoni, J.F., (2010). Strategic Performance Measurement:
Benefits, Limitations and Paradoxes. Long Range Planning. 43(4), 465-476.
Mitchell, F., Nielsen, L. B., Nørreklit, H., & Nørreklit, L. (2013).
Scoring strategic performance: A pragmatic constructivist approach to strategic
performance measurement. Journal of Management & Governance, 17(1), 5-34.
