Skip Header
Toggle navigation
Assignment
Skip Navigation
Assignment Overview
Type: Individual Project
Due Date: Tue, 4/4/17
Points Possible: 100
Points Earned:0
Deliverable Length: 5-7
pages; minimum 5 academic/professional references published in last 5 yrs
View objectives for this assignment
DetailsLearnRead
My Work
Assignment Description
You have been hired as an outside consultant for a large
durable medical equipment and medical supply company. The company specializes
in a wide range of medical supplies and equipment. Some of its most profitable
offerings include hospital bed rental to private residents, wheelchairs,
walkers, scooter and other mobility equipment. However, they have come to
realize that competition is increasing and market share is getting tight. They
note that most of their customers are new costumers and very few are repeat
customers. They are concerned with customer loyalty. The medical supply company
owner has asked you to train develop a plan to improve customer loyalty and
train the staff.
·
Create a report that describes and critically analyzes
at least 5 contemporary best practices to improve customer loyalty in a health
care organization.
·
Be sure to discuss the (multiple) benefits that loyal,
repeat customers offer to health care organizations.
·
Develop and defend at least 4 recommendations for the
medical supply company based on your research on how to improve customer
loyalty. Include a brief overview of how each recommendation would be
implemented at the company.
·
Develop an initial training plan for the company
relative to 1 recommendation, explaining expected results in terms of staff and
customer outcomes.
The body of the resultant paper should be 5-7 pages and include
at least 5 relevant peer-reviewed academic or professional references published
within the past 5 years.
For a resource guide on using
the online library to search for references, please clickhere.
Please submit your assignment.
For assistance with your assignment, please use your text, Web
resources, and all course materials.
Your assignment will be
graded in accordance with the following criteria.Click
here to view the grading rubric.
Other Information
There is no additional information to display at this time.
Legend
·
Extra Credit
·
View Assignment Rubric
