PowerPoint Presentation
Loyalty Programs
The purpose of this assignment is for you to evaluate
frequency/loyalty programs as a viable promotional tool within an advertising
program. Since almost all hotels use loyalty programs (frequency programs) as a
form of alternative marketing, this assignment focuses on the hotel industry.
From the list below, choose at least five hotels to evaluate; assess the
hotels’ loyalty programs based upon the overall value to the customer:
· Best
Western,
· Days
Inn,
· Hampton
Inn,
· Marriott,
· Radisson,
· Ritz
Carlton, or
· Wyndham
Hotels and Resorts.
Use the following criteria to comparatively evaluate
each loyalty program:
· Explain
the investment that is necessary to earn rewards. For instance, consumers may
need to invest money, time, or other resources.
· Describe
the system of rewarding points or awards.
· Explain
the redemption policies.
· Describe
any additional requirements with respect to the redemption of awards.
Present your evaluation of the loyalty programs by
creating a PowerPoint presentation with at least 10 slides (not including the
title and references slides). Critique each loyalty program, and decide which
ones are the best. Then, explain why they are the best. Make sure to cite the
websites you analyzed, your textbook, and at least one additional source by
using correct APA format. Use the “Notes” feature to elaborate on the contents
of each slide.
Course Textbook
Clow, K. E., &Baack, D. (2016). Integrated advertising, promotion, and
marketing communications (7th ed.). Upper Saddle River, NJ: Pearson.
