Select a
product or service for this assignment in which you believe your organization
should invest capital resources to develop for sale in a global environment.
Review Ch. 4 of Business
Communication Essentials.
Create a Microsoft® Word analysis
of 9-13 PowerPoint presentation that includes the following:
Describe the product or service,
including its main characteristics.
Why do you believe this product
is worthwhile?
A profile of your audience/s. Why
are these audience/s important? How different would you approach each audience?
Explain how you would establish
credibility.
Explain why you selected the
channel.
Select the appropriate channel
for delivering your message based on context, audience, and purpose.
Format your assignment consistent
with APA guidelines.
