Title:
Marketing Research Report (I choosed Netflix)
Usethe same
company from your Week 2 assignment.
Your company
has decided to launch a new line of products.
1. Create a
1,400-word report and include the following information:
· 2. Choose the target market
for your product, and describe your target market in detail.
· 3. Create a new product
that would appeal to your market.
· 4. Develop at least one
question for each characteristic of the target market (demographic, geographic,
psychographic, and behavioral) that will be important for you as you determine
the marketing strategy for this new product.
· 5. Recommend the best
methods of conducting marketing research to answer these questions. Be sure to
include why you chose these particular methods.
· Outline the steps you will
take to bring your product to market from idea generation to commercialization,
using a multi-step product development process.
6. Format your
assignment consistent with APA guidelines.
The new
product has to be something other than DVD Rentals and Streaming of movies and
television shows.
Please
include References and in-text citation. The reference do not count in
the word count.
