Interview an experienced marketer, product developer or someone in a
similar function at your company or a company to which you have access. The
interview can be conducted face to face or via Skype (or similar service).
NOTE:You may
schedule an in-person appointment, phone appointment, or use online resources
such as Skype or GoTo Meeting to complete this requirement. Email could be a
potential alternative choice, but only after the previous options have been
requested and declined.If you still have concerns about meeting this
requirement, contact your instructor for additional guidance.
You will first develop a series of questions to ask during the
interview. The questions should include the following questions:
1.
What efforts
is top management putting in place to support innovation?
2.
Does
everybody devote part of their daily attention to having a better business
model?
3.
Is it clear
to everybody how the company intends to innovate?
4.
Does
creativity or bureaucracy crowd out innovation?
5.
What are the
reasons, if any, for why innovation is not as effective as you want it to be?
6.
How does your
company leverage its internal talent and its access to external talent?
7.
How do
performance measures and rewards affect innovation? (p. 10).
Questions were taken from Davila, Epstein, and Shelton, 2013.
In addition to these questions add at least 5 additional questions.
Information that should be included: What are the constraints or barriers to
innovation? How do you leverage various outside constituencies in innovation?
Summarize the responses and present them in a report. Then develop an analysis
of the responses. How do they relate to best practices and what you read?
Finally develop recommendations based on the current process and best
practices.
Support your paper with a minimum of three (3) peer reviewed articles
published in the last five years. In addition to these specified resources,
other appropriate scholarly resources, including older articles, may be
included.
Length: 3-5 pages not including title page and references
Your response should demonstrate thoughtful consideration of the ideas
and concepts presented in the course and provide new thoughts and insights
relating directly to this topic. Your response should reflect scholarly writing
and current APA standards.
