Hoover’s Industry Index (n.d.)
describes aspects the TV broadcast and cable networks industry. This industry
has seen acquisitions after federal restrictions were lifted, allowing for more
cross-ownership of businesses among the different media (Hoover’s Industry
Index, n.d.).
In fact, in 2013, Comcast
completed its purchase of media conglomerate NBCUniversal from GE and
strengthened its presence in the industry.Hoover’s Industry
Index (n.d.) described this industry opportunity as follows: “A variety of
digital platforms provides the TV broadcasting industry with new distribution
channels and revenue sources.”
Select one of these top U.S.
companies competing in this industry, listed below, and complete a more
in-depth analysis of its strategy (if you see your chosen company for the final
project on this list, do not choose it; select a new company to research for
this assignment).
1.
Once you have selected one of
these companies, focus your analysis on Module Five topics to discuss how that
company has strengthened its generic strategy through complementary strategic
moves in this industry. In your analysis of its strategic moves, examine the
timing of these moves.
2.
Then, discuss this company’s
strategies for competing in international markets. How does the company enter
foreign markets, complete internationally, and leverage any operations
internationally? Use topics from Module Six in your analysis. Can you recommend
any additional strategies for international markets?
Include 6 to 8 double-spaced
pages for your analysis.This assignment must follow these formatting
guidelines: double spacing, 12-point Times New Roman font, one-inch margins,
and discipline-appropriate citations.
|
Company |
Sales |
Employees |
Location |
|
General Electric Company |
147,359.00M |
305,000 |
Fairfield, CT |
|
Comcast Corporation |
62,570.00M |
129,000 |
Philadelphia, PA |
|
The Walt Disney Company |
42,278.00M |
166,000 |
Burbank, CA |
|
News Corporation |
33,706.00M |
48,000 |
New York, NY |
|
Time Warner Inc. |
28,729.00M |
34,000 |
New York, NY |
|
NBCUniversal Media, LLC |
19,200.00M |
30,000 |
New York, NY |
|
CBS Corporation |
14,089.00M |
20,930 |
New York, NY |
|
Viacom Inc. |
13,887.00M |
9,880 |
New York, NY |
|
DISH DBS CORPORATION |
13,151.60M |
3 |
Englewood, CO |
|
Liberty Interactive |
10,054.00M |
22,000 |
Englewood, CO |
