Select an
industry, such as the gambling industry, to complete a SWOT analysis.
Access
the profile overview for the selected industry:
1.
In the University Library,
click Company
Directory and Financials.
2.
Click Hoover’s First Research.
3.
Click Continue.
4.
Click Submit.
5.
Type gambling (or your
selected industry) in the search box, and click to continue.
6.
Gambling (or the selected
industry of choice) should be first in the list.
Read the
industry profile overview, including the website links, on the page.
Complete a SWOT
analysis for the selected industry. The SWOT analysis allows a business to
understand how a competitor is positioned in the environment by assessing its
strengths, weaknesses, opportunities, and threats. An understanding of a
competitor’s position can be a key for a business to determine where funding
and resources should be allotted to create new products or services.
Use information
in the industry profile overview and other scholarly sources as needed. The
SWOT analysis should include each of the following:
·
Strengths
·
Weaknesses
·
Opportunities
·
Threats
Writea 1,050-
to 1,400-word paper, including the following attributes:
·
SWOT analysis, including a SWOT
chart
o Identify
opportunities (either product or service) that could improve the customer
experience.
·
Strategy evaluation
o Define
strategic tasks.
o Assess
the industry’s capabilities.
o Identify
the barriers to strategy implementation.
·
A response to the following:
o Based
on the SWOT analysis and strategy evaluation, what are some creative actions
the industry can pursue to include innovation as a component of their strategy?
Formatyour
paper consistent with APA guidelines.
