Assignment 2: Strategy
Analysis and Selection
Purpose: This assignment is
the second of three assignments. Students will use the tools and concepts
learned in the course and in previous business courses to develop an
understanding of how organizations develop and manage strategies to establish,
safeguard and sustain its position in a competitive market.
In this assignment, students
will 1) assess long-term objectives, 2) identify and evaluate alternative
strategies and 3) recommend strategies for a company to pursue.
Students will use the company
used in Assignment 1.
Dominos
Instructions:
In completing the assignment,
students will perform research on the company provided, answer the questions
below in narrative form and will follow the steps provided below:
Step 1: Create a
double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final
product will be between 4-5 pages in length excluding the title page, exhibits
and reference page.
Step 2: Review assignment
grading rubric.
Step 3: Follow this format:
· Title page with title, your name, the course, the
instructor’s name;
· Executive Summary;
· Comprehensive Written Analysis:
Step 4: In writing the
analysis, the writing is in the third person. What this means is that there are
no words such as “I, me, my, we, or us” (first person writing), nor is there
use of “you or your” (second person writing).
Step 5: In writing this
assignment, students are asked to support the reasoning using in-text citations
and a reference list. A reference within a reference list cannot exist without
an associated in-text citation and vice versa. View the sample APA paper under
Week 4 content and How to Cite and Reference, also under Week 4 content.
Step 6: In writing this
assignment, students are expected to paraphrase and not use direct quotes
unless citing the mission statement of a company
Step 7: Read all course
material for weeks 1 and 2 and perform independent research to provide a
comprehensive internal environmental analysis.
Step 8: Jot down or highlight
key facts from the scenario. Consider making an outline to capture key points
in the paper.
Step 9: In your paper, respond
to the following:
Use the tools, concepts and
information from your own research to perform a strategic analysis and
selection of strategies.
· Develop a BCG Matrix for selected company;
· Develop a Grand Strategy matrix;
· Develop a QSPM for selected company;
· Analyze and discuss possible strategies;
· Discuss cultural factors that should be considered
in analyzing and choosing among the alternative strategies;
· Recommend the best strategies among the alternative
strategies and explain why these strategies are the best;
Step 10: Create an
introductory paragraph. The Introduction should clearly and concisely convey
the main points of the assignment’s requirements.
Step 11: Write a summary
paragraph. A summary paragraph restates the main idea(s) of the essay. Make
sure to leave a reader with a sense that the essay is complete. The summary
paragraph is the last paragraph of a paper.
Step 12: Using the grading
rubric as a comparison, read through the paper to ensure all required elements
are presented.
Step 13: Proofread the paper
for spelling and grammatical issues, and third person writing.
· Use the spell and grammar check in Word as a first
measure;
· Have someone who has excellent English skills to
proof the paper;
