ÒUsingthe same company you chose for your Week 2 assignment,
choose a product or service the company offers on which to focus.
ÒIdentifythe important
attributes for your chosen product and select two key variables for your
perceptual map.
ÒPrepare a perceptual map for your chosen product/brand and
using a minimum of seven competitors, rank each product/brand on the two
variables based on how they are positioned in the consumers’ minds.
ÒExplain why you placed each competitor on its particular
spot on the map, and how you might strengthen your chosen product/brand’s
position in the minds of the target market.
ÒCreate an 8- to 10-slide Microsoft® PowerPoint®
presentation with notes including the following:
ÒDevelop
a Summary slide.
ÒExplain
the target market (be specific and address all four segmentation variables –
demographic, geographic, psychographic andbehavioral).
ÒIdentify
a Perceptual map.
ÒExplain
the Map placement.
ÒIdentify
your references.
