?Select a current
product with which you are familiar, and pitch a newIntegratedMarketing Communication plan
(IMC) to your client. Create aMicrosoftPowerPoint presentation of 8-10 slides thatincludesthe following
components:
?• Identify any
considerations you will need to employ to build and
? maintain the
brand and customer loyalty.
?• Create a print ad
and a video broadcast for the product featuring
? your new
strategy (Youtube TM, video, or power
point storyboardisacceptable).
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