Assignment 1: Marketing
Plan Part F: Final Marketing Plan
Due
Week 10 and worth 200 points
Assignment
1 is comprised of all of the marketing plan sections. Add any recommendations
and updates based on faculty feedback and / or additional research.
Transfer
related information from Journal entries 1 through 5 to the Marketing Plan
Template. In this assignment you must do the following:
·
cover each section in the marketing plan in detail
·
update your marketing plan to reflect
recommendations made by faculty, and newly researched information
·
complete all of the sections in the marketing plan
template
Complete
the your marketing plan in the Marketing Plan Template, located in Week 1 of
the course shell, and include the following:
1.
Provide a detailed description of your company in
the form of an executive summary. The description should include, at a minimum,
the product’s name, trademark, color, shape, packaging, labeling, and any
characteristics that you deem relevant.
2.
Describe the company’s target market in terms of
its size, competitors, and the specific needs and wants of potential customers
that your product or service is likely to satisfy.
3.
Describe both the company’s Unique Selling Position
(USP) and its marketing objectives.
4.
Analyze the pricing strategy relative to the
company’s pricing objective, and internal and external factors that could
affect the pricing of the company’s products or services.
5.
Determine the distribution strategy in terms of
your target market, location, and selection of distribution channels.
6.
Outline the promotional strategy in relation to
marketing objectives, advertising program, and public relations activity.
7.
Recommend three to four (3-4) action steps that you
could take in order to move your plan forward.
8.
Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as
academic resources.
Your
assignment must follow these formatting requirements:
·
Be typed, double-spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for any
additional instructions.
·
Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the
required assignment page length.
The
specific course learning outcomes associated with this assignment are:
·
Identify the key concepts
of marketing and its function in society.
·
Explain the fundamentals
of marketing including product, price, distribution, and promotion in a global
environment.
·
Determine the marketing
planning process, market segmentation, and the development of the key elements
of a marketing strategy.
·
Understand customer
relationship management.
·
Determine the elements
of marketing research.
·
Determine the factors
affecting the behavior of consumers and commercial / organizational buyers.
·
Understand the key
elements of business marketing including product, price, distribution, and
promotion.
·
Use technology and
information resources to research issues in marketing.
·
Write clearly and
concisely about marketing using proper writing mechanics.
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Presented by: Course Remember to use apa |
