MUST
BE NEW AND ORIGINAL WORK NOT GIVEN TO OTHER STUDENTS.Write in a clear, concise, and organized manner;
demonstrate ethical scholarship in the accurate representation and attribution
of sources; and display accurate spelling, grammar, and punctuation. Include
citations in the text and references at the end of the document in APA
format.PLEASE READ INSTRUCTION CAREFULLY. IN TEXT CITATION AND MUST CITE
ALL REFERENCE IN APA FORMAT–ORIGINAL WORK ONLY
Usethe same company from your Week 2 assignment (VERIZON IS
THE COMPANY!!!)
Your company has decided to
launch a new line of products.
Createa 10000-word report and include the following
information:
·
Choose the target market for
your product, and describe your target market in detail.
·
Create a new product that
would appeal to your market.
·
Develop at least one question
for each characteristic of the target market (demographic, geographic,
psychographic, and behavioral) that will be important for you as you determine
the marketing strategy for this new product.
·
Recommend the best methods of
conducting marketing research to answer these questions. Be sure to include why
you chose these particular methods.
·
Outline the steps you will
take to bring your product to market from idea generation to commercialization,
using a multi-step product development process.
References– Your paper must have a minimum of three sources
(not inlcuding the text book) from the UOP Library and web.
Formatyour assignment consistent with APA guidelines
(this is part of your overall grade).
