Research a specific company of
your choice and identify some of the managerial decisions that were made over
time and in response to changes in its market or competitive environment.
At least three external scholarly sources must be used in addition to the
textbook.
Address all of the following
areas:
·
Describe the company and
provide a brief history of its operations. Find or use graphs to illustrate its
financial performance over the years.
·
Describe any sources of risk
or uncertainty in its operations. Do the financial reports indicate risky or
uncertain activities or changes to the economic environment that ultimately
appear to have affected the company’s financial outcomes? Be specific.
·
Are there any government
regulations that have affected this company’s operations domestically or
abroad? Explain.
·
Describe the inputs that are
used in this company’s production function and identify any challenges to
securing these inputs.
·
Determine if the company has
introduced new products in existing markets or created new markets over time.
What is the impact on its finances?
·
Determine if the price of its
products increased or declined over time and analyze the reasons for price
fluctuations. Study the demand elasticity for its products and discuss the
availability of close substitutes for its products. How does that affect
pricing decisions?
·
Analyze the company’s
profitability. Identify the economy or industry influences on its costs,
operations, and profitability.
·
Describe the competitive
environment in which the firm operates, the distribution of market power, and
the strategic behavior of the firm and its competitors. Apply your knowledge of
the theory of this company’s market structure. How does the company make
pricing and production decisions? Is your observation supported by the
theoretical models? Refer to the financial reports for illustration.
Describe any non-price competitive strategies that the company might be
engaging in. Provide specific examples.
·
Evaluate if the company made
any mistakes in its decisions over time, and recommend any changes or
improvements for future operations. Refer to the financial reports when making
specific observations or recommendations..
·
·
Use economic language and
demonstrate your understanding of the concepts and theories
·
Must be 8 to 10
double-spaced pages in length
