Module 4 introduces online
presence for business and information security policies. E-commerce can result
in a radical change in the manner business operate, but it needs to be
integrated with the rest of the business. Some of the integration includes, planning,
competition of resources, and interfaces to other internal systems. Sometimes
companies join an alliance or consortium of companies to explore E-commerce
implementation. Most electronic payment systems know who the buyers are, and it
is therefore necessary to protect their identity. Other private issues may
involve tracking of Internet user activities through cookies and in-house
monitoring of web services.
Everyday sales items purchased
online have almost doubled between the year 2006 and 2010 and it is expected
that these figures will keep doubling by 2020. A few years back, E-commerce was
not expected to be what is now. It is now clear that all businesses need to
provide online services sooner or later to remain in the market. The same is
true for mobile commerce.
In order to identify what
businesses need to do to start their online presence, go over the background
readings and any other elective readings you find useful. When you have read
the articles listed in the background material and any other relevant reading
you could find, imagine that you want take advantage of the Internet and
communication technologies for your business. These include the tools, business
strategies, and information security needed to orderly implement electronic and
mobile commerce.
In addition, E-policies
typically include: ethical computer use policy, information privacy policy,
acceptable use policy, email privacy policy, Internet use policy, and anti-spam
policy.
Case Assignment
The final case in this course
explores some of the concerns manager face as they adapt to an increasingly
technological environment. The Case “How Starbucks is Changing to a
Digital and Social Enterprise” is a thought provoking case and may
challenge you to consider some of the actions to take if placed in similar
circumstances. The case can be found athttps://sites.google.com/site/efraimturban/online-files Chapter 1 or athttps://drive.google.com/file/d/0B01kmYbW3pyfbmlmNVNiOVowd1E/edit?pli=1
1.
How is Starbucks changing to a
Digital and Social Enterprise? What are the drivers for this change?
2.
In what ways you think
Starbucks increases its brand recognition with its E-Commerce initiatives?
3.
Is the E-Commerce system
bringing Starbucks closer to its customers? Is it changing consumer behavior?
Why and why not?
Note: this case study was
selected from the book Electronic Commerce
