Chapter
9 Activity
1. Describe
the prototype approach to categorization. Define prototype and give examples
for the category of “clothing.” Mention items that are high and low on
prototypicality in the clothing category. Finally, describe the experiments
that Rosch and her colleagues did to demonstrate the connections between
prototypicality and behavior.
2.Compare
and contrast the standard object for the prototype approach to categorization
and for the exemplar approach to categorization. Include descriptions of how
the standards can lead to similar as well as different categorization
judgments.
3.Explain
priming in terms of spreading activation. Using a description of a lexical
decision task, give an example of a prime-stimulus pair that would produce priming
and another pair that would not. What do these priming effects tell us about
categorization?
