Video Case Study: Consumer Protection and Product Safety—Vitamin
Water Advertising Claims
http://media.pearsoncmg.com/ph/streaming/bp/2013/business_law/BLaw2013_Cons_Prot.html
Watch the video case study and then write a one- to two-page
reflective paper (double spaced) on the following questions while discussing
the connections between business, law, politics and ethics.
12 in font, times news roman,
APA, and must include references.
The paper should have the
question and then followed by the answer. Please address the questions
fully as they are multiple part questions.
1. According to the video, Coca Cola advertises that Vitamin
Water will give people protection similar to exercise or flu shots. Discuss
whether this is deceptive advertising or mere promotion.
2. Vitamin Water responds to the claim by stating that the
ingredients are clearly on the label. Discuss whether manufacturers have any
duty to warn the public about their products or whether the law should adopt
the idea of “buyer beware” so that consumers read the labels.
3. Near the end of the video clip, the health and medical editor
states that washing hands and drinking water will keep one healthier than most
of the health products on the market. Should Congress or the states be more
assertive about regulating products based on health issues or is that too much
like big brother watching?
Copyright © 2013 Pearson Education, Inc.
