Question:
Selecta current product or service with which you
are familiar. This product will be used to pitch a new integrated marketing
communication and marketing mix to a client who is the marketer or producer of
the product.
Review the current marketing mix including the
communication channels used.
Part
1
Create a 12-slide presentation including
detailed speaker notes that will act as the script of a presentation. Include
the following in the presentation:
· Evaluate the effectiveness of the existing
marketing mix (elements of the 4 Ps).
· Recommend a new marketing mix strategy based
on any weakness(es) you discovered.
· Examine the company’s current positioning
strategy.
· Determine whether or not to change that
strategy.
· Identify any considerations to be used when
building or maintaining the brand or customer loyalty.
· Evaluate the target audience’s use of and
belief in the distribution channels and/or communication channels used.
Part
2
Create a storyboard, print ad, or a radio or
video commercial for the product featuring your new marketing mix. Video or
audio options should be 30-60 seconds and storyboards 5-8 slides.
Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if
selecting the video option. Storyboards can be created using Microsoft® PowerPoint®.
Formatyour presentation consistent with APA
guidelines.
