In
this highly competitive business environment, businesses are constantly seeking
ways to gain traction and understand what is on the minds of current customers
and potential customers in order to increase business efficiency. Many
companies have turned to business intelligence (BI) and data analytics.
Use
the Internet or Strayer Library to research articles on data analytics. Select
one (1) industry or one (1) company that is currently using data analytics. Use
the industry / company you have selected as the basis for your written paper.
Write
a four to six (4-6) page paper in which you:
1.
Define data analytics in general and provide a brief overview of the
evolution of utilizing data analytics in business.
2.
Analyze the main advantages and disadvantages of using data analytics
within the industry or company that you have chosen.
3.
Determine the fundamental obstacles or challenges that business management
in general must overcome in order to implement data analytics. Next, suggest a
strategy that business management could use to overcome the obstacles or
challenges in question. Provide a rationale for your response.
4.
Analyze the overall manner in which data analytics transformed the industry
or company you selected with regard to customer responsiveness and satisfaction.
5.
Speculate on the trend of using data analytics for the chosen industry or
company in the next ten (10) years. Next, determine at least one (1) additional
type of data that one could collect by using data analytics. Provide a
rationale for your response.
6.
Use at least three (3) quality references. Note: Wikipedia and other
Websites do not qualify as academic resources.
Your
assignment must follow these formatting requirements:
·
Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
·
Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page length.
The
specific course learning outcomes associated with this assignment are:
·
Explain how the components of an information technology system interrelate
in an organizational context.
·
Use technology and information resources to research issues in information
systems and technology.
·
Write clearly and concisely about topics related to information systems for
decision making using proper writing mechanics and technical style conventions.
