Read the case, “Video Game Console Industry in 2012” on page 602-612 and
address the following questions:
Consider an opportunity for a new video game company entering into the
market, Provide the following analysis for the new company looking to compete:
1.
Does the Video Game Console Industry have any
opportunity for new entrants?
2.
Identify Video Game Console Industry performance
surrounding these key issues:
o
Expansion
Opportunities
o
Operating
efficiency
o
Growth strategy
o
Customer
retention
o
Cultural
Considerations
o
Overall Sales
o
Competition
3.
Conduct additional research as necessary to provide
the most up to date perspective on this case. Search for the following
information:
o
Annual Report
o
SEC Form 10-K
o
Annual
Shareholders Proxy Statement
o
Competitive/Industry
Information
4.
Identify 3 to 4 key strategies that the new video
game company should focus on? Provide examples to support each strategy.
5.
Would you invest in a new video game startup
company entering under the identified market conditions? Please explain
why or why not.
6.
Use the written case analysis format to present
findings from the case analysis. The case analysis should :
o
Include the
following 5 sections: I. Executive Summary, II. Statement of the Problem,
III. Causes of the Problem, IV. Decision Criteria and Alternative
Solutions, V. Recommended Solution, Implementation and Justification
o
Be double spaced
and the pages should be numbered
o
Have 1inch
margins – top bottom left and right
o
Use 12 point
font size
o
Be free of
spelling errors
o
Use an
established referencing system – Including 3 to 5 external sources (in addition
to your textbook) should be referenced to support the recommendations or to
identify issues. This information would be ideally sourced in current
journals, magazines and newspapers and should reflect current management
thought or practice with respect to the issues identified.
o
Present the
executive summary on the first page of the assignment along with your name (s),
student number(s), course section and due date
