MT2: Online pricing
strategies
Do firms need to employ different pricing strategies for
their online operations? Briefly describe and analyze innovative pricing
strategies that are used in the online environment. Give examples of companies successfully
using them.
Baye, M., Gatti J, Rupert J., Kattuman P, & Morgan J.
(2007, Fall). A dashboard for online pricing. California Management Review,
50(1), 202-216, is a good place to start your research for answering this
question.
Based on your research, recommend an online pricing strategy
for your organization.
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