Baby
Boomers in Middle Adulthood
The largest segment of the U.S.
population, the “baby boomers,” are moving into middle adulthood and, in some
cases, even becoming grandparents. The advertising and marketing industries
study this age cohort, and it has been increasing in visibility in primetime
television, print ads, and in digital advertising, pop-ups, and internet
solicitation.
Find at least 4 images or video
clips of advertising or other popular media that illustrate this point.
Use a caption for each piece of media to explain the advertisements mirror the
specific physical and cognitive changes in development referred to in this
Chapter 15. Your captions should combine for a total of no fewer than 500
words.
Use at least 2 resources (other
than the images or clips) to support the claims you are making. Cite
these using APA formatting.
