Every
product or service has a buying process, even digital products and services. In
this assignment, you will research and analyze the buying process for an online
product or service, with which you (as a consumer) are familiar, from a
business point of view.
Begin
by researching an online consumer product or service (such as an e-Book from
the Kindle store or a movie from the iTunes store). Choose an online product or
service with which you are familiar and have purchased in the past.
Next,
write a report to evaluate its buying process from the marketer’s point of view
using the five stages of the buying decision process.
Remember,
the five stages are as follows:
1. Problem
recognition
2. Search and determination
of alternatives
3. Evaluation of
alternatives
4. Purchase decision
5. Post-purchase evaluation
Note: Use the grading
criteria for this assignment to guide your report. Be sure to include these
details within your evaluation to support your ideas.
Write
a 6 page report in Word format. Apply APA standards to citation of sources. Use
the following file naming convention:
