NEED THIS HOMEWORK DONE BY
TOMORROW AFTERNOON IF POSSIBLE PLEASE …THERE IS NO MINIMUM OR MAXIMUM NUMBER
OF WORDS TO USE AND ITS NOT A WRITTEN PAPER . ONLY NEED THESE QUESTIONS ANSWERS
FROM THE COMPANY THAT YOU CHOOSE …
Based on what you’ve learned
so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the
assessment questions below. Submit the completed template in the Week 10
assignment submission link.
|
Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep |
1. Customers
Who
are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction
and loyalty.
For example: You could include
information such as whether the brand is trying to appeal to a certain social
or cultural group and how customers perceive the product/brand. It’s also
possible to include demographic information related to: age, educational
attainment, geographic area, gender, race, employment status and/or home
ownership. Additionally, you can discuss psychographic information which
includes those attributes that relate to personality, values, attitudes,
interests, or lifestyles of people. This area is also related to situational
life stages as well as customer beliefs, and how customers want to see
themselves and be perceived. Some examples of psychographic groups include
video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life
cycle stages include: retirees, new homeowners, college students and new
parents. Be aware that some products/brands may appeal to a wider customer base
than others.
[Insert response]
What
do the customers buy/use?
[Insert response]
What
changes can the company/brand expect in the future? How can the company/brand
better serve its customers? Include information about potential opportunities
and threats.
For example, you could include
information about the current demand for the product/brand, and how it is
changing or has changed including possible variations or modifications in the
future. You may also determine/discuss if the brand/company can take advantage
or has taken advantage of the changes. It’s also possible to consider and talk
about whether the product/brand is a less expensive substitute, perhaps, or
maybe a product/brand that is easier to use with more features.
[Insert response]
2. Company
[This
is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today.
What does the company/brand do well and not so well at this very moment?
[Insert response]
[This
is what the company/brand needs to become.]
How can the company/brand improve its weaknesses and maintain or grow
its strengths? Suggest how the company/brand can improve upon the things it
does well and not so well.
[Insert response]
3. Context
Define
the current business environment. Include information about political, legal,
economic technological and societal factors that may influence sales.
For example: You could perhaps
discuss the current trends and conditions for this Industry and for the brand.
It’s possible to include information about how the Economy affects this
industry. This could include changes in income: are people losing jobs, or
getting paid more? Changes in spending
habits could be considered as well. Other factors such as use of public
transportation and shopping online may also be relevant. Whether or not the
product is high-tech, or state-of-the-art can be also be included in describing
the context. For example, are there other companies producing new versions of
the product? Is the market changing quickly? How is technology affecting this
product or service? Are there any new laws that may affect the brand?
[Insert response]
4. Collaborators
Define
the business partnerships. Does the company/brand have any current
partnerships? What other company/brand may be a good partner for them?
[Insert response]
5. Competitors
Who
are the main competitors?
[Insert response]
6. Recommendations
Based
upon the analysis you just completed in this worksheet, what are three (3) key
recommendations that you could pass along to Management regarding the future
direction of the company you selected?
1. [Insert response]
2. [Insert response]
3. [Insert response]
