Assignment 2: Expanding Your Business
Due Week 8 and worth 240 points
Referring to the
same business you either started or purchased in the first assignment, write a
6-8 page paper in which you:
1. Outline a financial plan for your small business.
2. Develop a guerrilla marketing strategy for your small business.
3. Discuss the most appropriate location for a second store (an actual street
address). Explain your reasoning.
4. Outline a plan for securing sources of debt financing for your second
store.
5. Include at least two (2) references outside the textbook.
Your assignment
must follow these formatting requirements:
·
Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
·
Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the required
page length.
The specific
course learning outcomes associated with this assignment are:
·
Describe and analyze the necessary activities and
key decisions to start a small business.
·
Analyze the key financial management considerations
in operating a small business.
·
Develop a guerrilla marketing strategy for a small
business.
·
Analyze the role of pricing, credit, and equity
financing in defining a business strategy.
·
Use technology and information resources to
research issues in small business management.
·
Write clearly and concisely about small business
management using proper writing mechanics.
Grading for this
assignment will be based on answer quality, logic/organization of the paper,
and language and writing skills.
