Assignment
2: Business Plan Part II – Competitive Analysis and Strategic Assessment
Due Week
7 and worth 230 points
Note:
Refer to scenarios and reading assignments from previous weeks to complete this
assignment.
In
Part I of your business plan, you explored a business opportunity for your
company. You identified your business model, formulated your feasibility
statement, and evaluated your data. In Part II, you will conduct a competitive
analysis and strategic assessment of the proposed venture, balancing the
possible risks and opportunities your company will face. In addition, you will
provide the financial requirements for the venture capital group to evaluate.
Write a
seven to eight (7-8) page paper in which you:
1.
Conduct a competitive analysis
in which you explain the sources of competition, the strengths of your
competitors’ companies, and the other factors affecting your ability to
compete.
2.
Provide at least three (3)
strategies and three (3) marketing tactics for attracting first-time customers.
3.
Determine three to five (3-5)
kinds of strategic positions that are available to you for your business plan.
Next, determine the types of opportunities the strategic positions bring to
your business both internally and externally.
4.
Determine the key types of
risks your business opportunity will face both internally and externally.
Provide strategies to mitigate these risks.
5.
Assess the different sources of
funding available for funding entrepreneurial ventures in terms of the possible
value they can bring to your venture. Next, explain the funding strategy your
venture will undertake.
6.
Create a report of operating
costs required for your product or service venture, using the PlanningShop’s
Business Plan Financial package. Note: The
PlanningShop’s Business Plan Financial package can be found in the Student
Center of the online course shell.
7.
Prepare a break-even analysis
in which you explain the report you created to the venture capital group.
8.
Use at least three (3) quality
resources in this assignment. Note: Wikipedia and similar Websites do not
qualify as quality resources.
